The biggest difference among cloud data warehouses are whether they separate storage and compute, how much they isolate data and compute, and what clouds they can run on.
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There are three big differences among data warehouses and query engines that limit scalability: decoupled storage and compute, dedicated resources, and continuous ingestion.
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Performance is the biggest challenge with most data warehouses today. While decoupled storage and compute architectures improved scalability and simplified administration, for most data warehouses it introduced two bottlenecks; storage, and compute. Most modern cloud data warehouses fetch entire partitions over the network instead of just fetching the specific data needed for each query. While many invest in caching, most do not invest heavily in query optimization. Most vendors also have not improved continuous ingestion or semi-structured data analytics performance, both of which are needed for operational and customer-facing use cases.
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There are a host of different analytics use cases that can be supported by a data warehouse. Look at your legacy technologies and their workloads, as well as the new possible use cases, and figure out which ones you will need to support in the next few years.